In spite of the potential to connect leads and convert them to customers that Marketing Automation provides, many organization still use this powerful tool just to distribute email. According to recent research, most of the successful companies now use marketing automation enormously in order to generate sales.
In the previous post, we have already discussed the benefits that an organization can achieve after implementing Marketing Automation in their businesses. Now we are going to highlight few points which state that how marketing automation can generate revenue for your business. Here it goes…
Convert Visitors into Leads Automatically
The first and foremost step to generate revenue to your company is by generating leads. The fact is not everyone who is visiting your website will make a purchase. They may leave out your website without even signing up. I am sure you would not like to miss any such opportunity for making your sales. Well, if you continuously market the visitors visiting your website in a proper manner, then there are chances of them becoming a paying customer. Marketing automation lets you do this. You can automate sending an email to your website visitors offering something valuable like coupon codes or first-time purchase discounts etc.
Using marketing automation, you can simply automate emails which have to be sent to people whoever visits your website. There are chances that they find your products enticing and make a purchase. You need to monitor every visitor and then manually sending them an email. In fact, you can track their activities and have a clear insight if they may be interested or not.
Nurture Leads Automatically
Lead nurturing basically means creating relationships with buyers at every stage of the sales funnel involved, and through every step of the buyer’s journey. It mainly focuses on marketing and communication efforts on listening to the needs of prospects and providing the information and answers they need.
With marketing automation, you can set email autoresponders and free yourself and staff by manually sending emails to visitors. This will save a lot of your time and let you focus on other important things. Also, you can track each and every activity of your visitors and can take manual actions too, if required.
Convert Leads into Customers Automatically
Whether it is B2B or B2C, a pipeline of Leads is important for any business. After lead generation, it is time to start qualifying and converting those leads into customers. This process starts with understanding the lead, segmenting it and nurturing in a sequence with the help of marketing automation. Marketing automation helps you better in targeting your leads with relevant messages. Here are few things that you must keep in mind while performing the step of maturing your leads through marketing automation:
- Effective email marketing campaigns with proper sequence.
- High converting landing page with Call-to-action button
- Responsive website and it’s content
- Create short and quick forms
- Targeted blog content
- Quick responses to leads
- Keep patience, do not rush after your leads.
All-in-one Marketing Software
There are different kind of marketing automation tools available in the market which consists of different features. But usually, in a generic way marketing automation is the one which has many inbuilt features, which you usually buy separately. Few of the genuine features that it consists of are:
- Web Traffic Tracking
- Email Marketing
- Marketing Analytics
- Real Time Marketing
- Advanced Segmentation
- Landing pages
- Live Chats
- Auto Message Users
- Software integration
These features may vary with different marketing automation tools.
This is the real power of Marketing Automation- All-in-One Platform!
Is your business thriving by implementing marketing automation? Share your experience with us.
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