As a marketer, one should always take a look at less successful campaign/unsuccessful campaigns and consider what went wrong, what could have been improved and how to improve it in next campaigns.
Apart from it is necessary to make sure to engage an audience and convert them into a customer by impressing them through your work.
In order to start a fresh, marketing agencies should focus on automation internal processes, campaigns building, and ultimately making clients happier.
Here are four ways where marketing agencies should more work on:
Managing traffic and leads: According to the report of State of Inbound managing traffic and leads is the biggest challenge faced by an agency. Agencies are struggling to generate enough traffic and lead for their clients. To overcome this, agencies should create high-quality content according to customer preference. For e.g. if your particular segment prefers small videos over blogs then create a campaign and include videos in it and publish it for that segment.
Automate everything: Automation can save a lot of your time. With the help of automation, you do not need to do the task manually like segmenting, targeting, sending emails etc. This goes both for internal work as well as for client serving. Automation saves time, increase leads, helps in retaining clients through proper nurturing. Some clients can be reluctant at first when it comes to automation, so make them read this blog and our other blogs on automation, it will surely help you to convince them.
Define and Automate Your Content: As an agency, you are not dealing with the only single client, there would be numerous clients. It can be a time consuming to keep track of every edit, comment on every content, a content creation of all clients can be turned out to be little problematic, greater chances of miscommunication and mistakes to happen. That’s why agencies need to define a process so that right content is sent to the right person at right time. Automation makes you less time spend on getting approval on posts by automating some of the steps.
Master Live Video: Live content is a new trend, every social platform has rolled out live content so why not agency. Since you don’t want to leave any stone unturned to serve your client best, you must include live videos in your content. It’s not just promoting your clients, it’s about telling their story apart from via blogs, articles, images, etc.
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