All your marketing effort would go in vain if visitors don’t convert into customers. Driving traffic to your website isn’t enough, conversion of lead to a customer is also important or you can say it is the ultimate goal of any organization. By making small changes you can increase conversion rate like adding popup form on your website, create testimonial section, etc.
To improve your conversion rate, here are few simple changes you can make to your website.
- Optimize CTAs (Call to actions): You can increase conversion rate just by making small changes into your CTAs like a change of text color, font, size, etc can have a positive impact on your conversion rate. Not only colors or font but words too can have a good impact, use powerful words in order to motivate visitors to take a desirable action. Use button for CTA as it looks more visible and attractive than normal words. Various software allows you to experiment with CTAs and run A/B testing. With this, you can test a various combination of font, text, color and can monitor which is delivering a better result. Image and text combination also yield high conversion rate but make sure it looks good and doesn’t clash with a background color or CTA button.
- Use ‘Form’ on every page: Form create an interest among visitor, visitor generally likes to fill the form but remember a short form not a lengthy one because form with four or five field drive visitors to fill it up while lengthy form ignores by a visitor as well as can increase bounce rate. Putting a form on landing page maximize conversions.
- Provide customer testimonial: Testimonial is one of the most potent tools for marketing. Through this satisfied customer can make a recommendation or ensure the performance and quality of product/service. These are effective because they are not sales pitches or review from an unbiased party. To make it more authentic add an image of the person who shared the testimonial because prospect more likely to relate to a real person and believes in their story. You can add testimonial on your homepage, contact us page or even a full-fledged page dedicated to testimonials as testimonial page.
- Provide free consultation: Another way to convert leads into customers is by providing them free consultation services. Visitors can consult with an expert on certain issues or doubts and cleared them. Free consultation facility builds a relationship between visitors and services provider which further can help in conversion ( i.e. leads into customers). The key to improve conversion rate is to keep making small changes at regular frequent intervals and monitor its impact, you can continue with the change which gives positive impact/result. Even the small change can make big difference so don’t be afraid to experiment.
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