Customer engagement is the best indicator of a customer’s feeling about your brand. It shows how much your customer like your product/service or likely to choose you to do business with your company. When it comes to engaging past...
If you have recently rolled out a marketing automation platform or are planning of doing so, you must be wondering whether do I need to hire someone (marketing automation specialist) or it will be managed automatically. According to Ascend2 ‘Marketing...
Hello (contact.firstname) This is the most common way every marketer use to start their personalized campaign. As we all know email is becoming one of the most dominant marketing channels to reach out to target audience, acquire them and retain...
In the first meeting with someone, you wouldn’t ask a very personal message, like their salary or question regarding personal life, right? The same goes for your web forms. You don’t want to make people uncomfortable by asking a...
So you’ve got your leads, now it’s time to turn them into a customer. The question is how you’ll do this. Turning lead into a customer is not easy, it takes right strategy, tools, and content to turn them....
Being a business you need conversions-whether you’re a new entrant in an industry or an experienced player, you need quality leads. Lead generation is extremely important not only to grow but also to survive in an industry and therefore...
Marketing automation tells you through data that whether you are targeting right audience or changes required in targeting process, and how to segment them based on their behavioral pattern. Marketing automation helps us to determine what content, which marketing channel,...
As a marketer, one should always take a look at less successful campaign/unsuccessful campaigns and consider what went wrong, what could have been improved and how to improve it in next campaigns. Apart from it is necessary to make...
Creating quality content for your company on your behalf is done by a digital marketing agency, it educates your prospect audience and keeps them engaged and interested in your product/service until they are ready to buy. Digital agencies focus...
Marketing automation is one of the steaming industries to work on. It has a slow but steady growth rate of adoption that’s why it has a room for a plethora of opportunities and growth. In such a cut-throat competition, customer...