The implementation of marketing automation is not a rocket science, it just required a clear understanding of the tool and proper strategy to implement it.
Lots of people have confusion about marketing automation tool, its working, benefits, etc,. People have questions about the software such as how does it work? What are the benefits? And what exactly is marketing automation? We have the answers to all those questions and queries.
Let discuss some most common FAQs (frequently asked questions) and their answers.
Q: What exactly is marketing automation?
A: Marketing automation is a tool/platform that helps you to automate certain marketing activities such as email, social media, webinars, etc,. It comes in a form of software for which you have to pay a monthly/annual subscription fee.
Q: What are the benefits of marketing automation?
A: Marketing automation has plethora of benefits. Some of them are as under:
- It allows you to analyze the data of your marketing activities and derive insight about all activities performed by you and about your prospect/customer as well.
- It makes lead nurturing and follow-up easy by triggered email and drip campaign.
- It allows you to track visitor and their activities right from the starting i.e. first time when they visit your website or directly contacted you.
- It also helps you save time and money with your marketing campaigns by automating several tasks/activities, and can help you improve your ability to convert prospects into customers.
Q: How marketing automation help me to nurture a prospect/lead through the sales funnel?
A: Right from the time when the prospect first-time visit website or interact with the company, automation tool starts gathering information about a prospect and provide them all the possible relevant contents which help them to better know the product/service. Further, as prospect go down in sales funnel this tool helps them accordingly. For example, you can send an e-newsletter/ebook that talks about the overall benefits of your product or service to those prospects who are in the information gathering stage/part of the funnel. People who are in buying mode they would receive ebook that talks about the pricing of your product or benefits you get from using that particular product. Ability to convert a prospect into a customer can improve by using marketing automation to talk to people in different parts of the sales funnel in different ways as mentioned in the example.
Q: As a whole how marketing automation help our business to grow?
A: Apart from above-mentioned benefits and nurturing a prospect through the sales funnel, marketing automation is beneficial in other ways also which can help in the growth of the business. Like M.A allow you to analysis all your marketing activities through analytics which helps in knowing which practice of yours is fine and which needs to be rectified. Through M.A you can divide your database into various segment/group which makes it easy for you to target them and send the campaign to them. Landing page helps you to redirect your audience to the relevant page without making them switching from one page to another.
Q: We are SMBs, can we use it?
A: ‘Absolutely you can’ is what our answer is. Marketing automation tool is designed by keeping SMBs in mind too, it is not just for big enterprises. M.A is useful for small business and many software like our’s PlugTalent is very much affordable. By automating various tasks of marketing it saves time & money and helps SMBs to grow by focusing on other tasks.
Q: How can I learn more about marketing automation?
A: We PlugTalent have plenty of blogs posts and documentation that can be of help. You can also directly contact us if you want to know more or with your query. We do provide demo account also.
No matter where you are on your marketing automation journey, take a small tour of our website. You’ll find plenty of valuable resources that can help you learn more about this valuable tool and put it to good use.