Every organization wants to acquire new customers, build brand goodwill and earn a profit. Marketing automation helps you to achieve these goals by providing a platform for marketers to communicate effectively with their target audience.

Marketing automation has now become a part and parcel of most of the organization that is digitally focused on their functioning. It does not only reduce staffing costs but also improve the efficiency of the sales and marketing processes.

However, while marketing automation has a plethora of benefit, it can generate negative result if not implemented properly. If you don’t want your marketing software to backfire, you must be aware of the characteristics that define successful marketing campaign. To help you in this we’ve listed down 3 traits which define the key to successful marketing automated campaign.

Creation Of Marketing Automation Assets

Marketing automation allows businesses to deliver the right message to the right person at the right time. But it required more efforts to be successful than just implementing a marketing automation tool. Marketers can create marketing automation assets to engage their audience more efficiently and effectively. Automation assets can include PDFs, ebooks, images or any other electronic documents. With this, marketers can convey messages in various ways which he/she thinks most suited to his/her audience.

Creation of Marketing Automation Rules

Automation rule can make things easier. For example, when you need to send same emails to more than one list, automation rules make sure that member of your every list gets different emails.

Automation rules allow you to perform marketing and sales tasks specify by you on the basis of certain criteria. Automation rules mean less manual work when managing subscribers on various lists. A rule can be set on all or on few number of the subscribers.

Using automation rule makes it easy for you to manage subscribers list, easily you can track which lists your subscriber is on at a time. Automation rules can move subscribers from one list to another, add them to more than one list, unsubscribe them from one or more than one list at once.  

Creation Of Marketing Automation Campaign

All the efforts made by marketers starting from visitor tracking to lead generation to segmentation, creating landing pages and forms, is done to build a powerful campaign with the objective to convert more leads into customers and increase open & click through rate. One must be careful while building marketing campaign because it can also backfire if not implemented strategically.

Brand of every (almost) product line whether b2b or b2c is switching onto marketing automation over the last few years and rate is rapidly increasing because marketers know that one of the best ways to reach out to the target audience in all the possible channels is can be done only through marketing automation software. But to be successful with marketing automation required careful planning, implementation of rules and good management practices.

Marketing automation is a proven method for driving lead conversion and shortest path to reach the target audience. According to a survey, 80 percent user of marketing automation saw their number of lead increases, and 77 percent saw their number of conversion rate increases if done correctly and systematically.